Selected Experience
In-house and client
What We Do
We listen, collaborate and develop strategies and training that drive your business
Corporate Positioning and Brand Awareness
Leveraging communications as a strategic business lever
Is your organization evolving, expanding or launching new services? Do people know what you offer, what you stand for? Communications is a strategic business lever that can be integrated with your marketing efforts. It can also generate awareness and credibility in places where earned influence is best. We help articulate your value proposition and points of differentiation to reach your most important audiences -- from media and social influencers to customers, employees and investors. Why should a potential customer choose your brand over the competition? We can help.
Leadership Communications Training
Helping leaders be seen as leaders
Your most important stakeholders look to senior management for vision and trust. Their ability to project confidence and articulate their message can be reassuring, inspirational and influential at critical times.
Preparing them for those 'hot seat' moments with media and crisis training is insurance well spent. They'll be prepared to handle all high-stakes, challenging situations -- talking to journalists, engaging with prospective business partners, speaking at a company-wide town hall, and more.
We also strengthen overall leadership communications. Everyone in your organization can be a leader, regardless of level or title. We coach empathy, advanced presentation skills, storytelling -- all to accelerate their ability to change minds and influence decisions in the office or out in the field. We can help.
Crisis and Reputation Management
Protecting organizational and brand reputations
Nowhere is an organization's business and reputation more at risk than in a crisis situation, where a tardy or tone-deaf response can impact a stock price or damage a brand. Regardless of the industry, we employ a fundamental approach that protects organizations, executives and brands.
It ideally starts with helping companies proactively develop a crisis communications plan before the inevitable trouble happens. But if you don't have a plan in place, we can engage with urgency, when social media is blowing up, reporters are clamouring for comment and employees are looking for answers.
We can help.
Other core services
Leveraging experience across a variety of industries
- Executive thought leadership
- Executive content – speeches, op ed columns, sponsored content, blogs
- Corporate strategy and positioning
- Internal communications
- Event ideation, development and management
- Content development and storytelling
- Media, influencer and blogger relations
- Social and digital content strategy
- Stakeholder engagement/community relations
- Corporate Social Responsibility (CSR) strategy
- Government, analyst and investor relations
- David Morelli
Trusted Senior Advisor, Strategist and Facilitator/Trainer
25+ Years of Journalism, Marketing/Communications and Teaching Expertise
David brings more than two decades of executive leadership and marketing, communications and teaching experience. Across a variety of industries, he has advised and coached C-Suite executives and teams from some of the most recognized and influential brands in Canada and the world – TD Bank, Tim Hortons, Mastercard, IBM and SickKids Foundation.
David is an adjunct facilitator/trainer with the Schulich Executive Education Centre, the professional development arm of Canada's top rated business school.
Prior to founding Rosedale Strategy Group, David was a senior vice president at Ketchum PR, the world’s fourth largest full-service agency. Previously, he was Associate Vice President at TD Bank, leading corporate-level communications, including corporate earnings announcements, TD's Annual Report and event management of the global Annual General Meeting. Prior to that, David led corporate affairs and social media for Tim Hortons, developing Tims’ first five-year strategic PR plan and helping launch major expansions in New York City and the Middle East.
He also spent a decade in technology marketing and communications, including five years as Vice President, Technology Practice for one of Canada’s leading PR agencies.
Today, David contributes to the advancement of his profession. He is a long-time judge for the largest public relations awards competition in Canada (CPRS Toronto) and was an instructor at Western University, teaching Leadership Development to post-graduate students. He is currently an advisory board member for the Advanced Public Relations program at Humber College, one of the premier PR programs in Canada.
In his personal life, David straps on the blades twice a week for hockey, adores his wife (but not her obsession with HGTV) and loves his two sons, who now crush him in every sport except table tennis.
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