What We Do
We listen, collaborate and develop strategies that drive your business
Corporate Positioning and Brand Awareness
Leveraging communications as a strategic business lever
Is your organization evolving, expanding or launching new services? Do people know what you offer, what you stand for? Communications is a strategic business lever that can be integrated with your marketing efforts. It can also generate awareness and credibility in places where earned influence is best. We help articulate your value proposition and points of differentiation to reach your most important audiences -- from media and social influencers to customers, employees and investors. Why should a potential customer choose your brand over the competition? We can help.
Crisis and Issues Management
Protecting organizational and brand reputations
Nowhere is an organization's business and reputation more at risk than in a crisis situation, where a tardy or tone-deaf response can impact a stock price or damage a brand. Regardless of the industry, we employ a fundamental approach that protects organizations, executives and brands. It ideally starts with helping companies proactively develop a crisis communications plan before the inevitable trouble happens. But if you don't have a plan in place, we’re nimble enough to jump right in, when social media is blowing up, reporters are clamouring for comment and employees are looking for answers.
We can help.
Executive Reputation and Profile Building
Leadership. Profile. Matters.
Your priority stakeholders look to senior executives for vision and trust. Their ability to project confidence and articulate their message is table stakes in today’s leadership landscape. Executives are the de facto voice of the organization, whether meeting with investors, talking to a journalist or engaging their team at a town hall meeting. Preparing them for those 'hot seat' moments is insurance well spent. Better still, we help develop thought leadership platforms that proactively position your executive as an industry leader and visionary. Keynote speeches, philanthropic initiatives, media profile -- all help your leaders be seen as leaders. We can help.
Content Development and Storytelling
Making emotional connections through compelling, engaging stories
What makes a good story? It has to connect with people to break through the noise. It has to inspire some level of emotional engagement and answer the question "why should I care?" The right story, told well, is a powerful tool. It can reinforce a key brand message, change someone’s mind about an organization, and make a meaningful connection with a customer. Then, using the best vehicle, we bring these stories to life -- a personal blog post, a customer video on your website or an interesting piece of social media content. It's no secret in the digital age: content is king. We can help.
Additional Services
Leveraging experience across a variety of industries
- Media/spokesperson training
- Media, influencer and blogger relations
- Social and digital content strategy
- Executive thought leadership
- Executive content – speeches, op ed columns, sponsored content, blogs
- Internal communications
- Stakeholder engagement/community relations
- Corporate Social Responsibility (CSR) strategy
- Government, analyst and investor relations
- David Morelli
Trusted Senior Counsel, Strategist and Storyteller
25+ Years of Journalism, Marketing and Communications Expertise
David brings more than two decades of marketing and communications experience, including 15+ years of executive leadership in corporate and agency organizations. Across a variety of industries, he has promoted and protected some of the most recognized and influential brands in Canada and the world – TD Bank, Tim Hortons, Mastercard, IBM and SickKids Foundation.
A former award-winning journalist, David was most recently a senior vice president at Ketchum PR, the world’s fourth largest full-service agency. Previously, he was Associate Vice President at TD Bank, leading corporate-level communications, including quarterly financial announcements, Annual Report and event management of the global Annual General Meeting. Prior to that, David led corporate affairs and social media for Tim Hortons, developing Tims’ first five-year strategic PR plan and helping launch major expansions in New York City and the Middle East.
He also spent a decade in technology marketing and communications, including five years as Vice President, Technology Practice for one of Canada’s leading PR agencies.
Today, David contributes to the advancement of his profession. He is a long-time judge for the largest public relations awards competition in Canada (CPRS Toronto) and was an instructor at Western University, teaching Leadership Development to post-graduate students. He is currently an advisory board member for the Advanced Public Relations program at Humber College, one of the premier PR programs in Canada.
In his personal life, David straps on the blades twice a week for hockey, adores his wife (but not her obsession with HGTV) and loves his two sons, who now crush him in every sport except table tennis.
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